Global revenue from floriculture, is projected to supersede the valuation of US$ 43.2 Billion, registering a robust annual growth rate of 7.0 percent, in 2019. Future Market Insights (FMI), in its newly published market intelligence outlook, highlights extensive demand for floriculture—an important activity in agro-business, specifically in Asian and Southeast Asian markets, considering favorable climatic conditions. Scope for floriculture in developing economy is anticipated to flourish as a mainstream occupation, majorly dominated by small and medium sized enterprises. Moreover, low cost maintenance including low labor costs in developing countries, is also a critical factor contributing to the growth of floriculture industry.
“The scope for floriculture is expected to remain promising, ranging from seeds and tissue cultures to as single cut flowers, bouquets, potted flowers, potted plants—use as decorative and ornamentals. Small and medium enterprises, who majorly dominate the floriculture landscape, have significantly benefitted from a well-developed virtualized freight and logistics network and a well-coordinated supply chain, comprising growers, auctions, traders, logistics service providers and gift shop outlets. These virtual networks also enable cost-effective and speedy deliveries of floriculture products, specifically cut flowers, considering their fast deteriorating rate after harvest”, explains a senior CPG domain analyst at the company
Regional Outlook Analysis: Floriculture Market
Diverse agro-climatic conditions in Asia-Pacific is a key factor responsible to the growth of commercial floriculture in the region—expanding at a robust CAGR through the period of 2019. In addition to local demands, favorable climatic conditions puts Asia-Pacific in a relatively advantageous position to export floricultural products to major flower markets worldwide. For instance, member countries of Asian Productivity Organization (APO) are increasingly making efforts to cater for the domestic and overseas markets as critical issues relating to perishability, seasonality, market volatility, and quality sensitivity remain. Strategies are majorly focused towards efficient postharvest management to ensure top quality floriculture products in the international market. Japan, the largest consumer and producer of potted plants and flowers in Asia-Pacific, has developed an efficient market chain. Moreover, a notable quantity of special floriculture products like Bonsai (China/Japan) and Orchids (Thailand) is exported to Europe.
- Opportunity Analysis: The floriculture market in emerging nations remain underdeveloped considering lack of standard regulations to streamline floriculture trade—with supply chain network issues being the most important opportunity pocket. Developing efficient logistics networks in emerging networks is the need of the hour to reduce and eliminate immediate loss or damage of the floriculture products. Implementation of regulatory norms to enable a systemic organization is a must for the growth of the floriculture market in developing markets.
The floriculture market in Europe is another high revenue generating region, demonstrating sustained growth in recent years, predominantly attributed to growing demand for cut flowers in France and Germany, amongst other European Union Nations. Moreover, Netherlands is projected to remain a leading exporter of bulbs and cut flowers.
Improving Floriculture Landscape through Technological Advanced Cultivars
As the demand for floriculture increases, in the coming years, key players in the industry are making racing efforts to meet the consumer demands—through, value-added flowers, which are not just cost-effective but also have unique floral characteristics including longer shelf life and diverse colors and shapes. Floriculture experts are increasingly adopting biotechnological approaches for distinctive floral architecture, fragrance, post-harvest life, and resistance to abiotic stress.
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Key players are investing in mutation induction approaches, considering growing demand of ornamental plants and related species, globally. Furthermore, mutation breeding techniques—for both cut and potted plants, are also being adopted for ornamental plants owing to easy vegetative propagating, enabling production of induced mutants. Moreover, gamma rays, among mutagens, have been used for an effective development of new varieties in ornamental species. Genetic manipulations are also known to increase the vase life of flower up to 9 days, along with better floral morphology and disease resistance. As per FMI, effective mutation induction strategies along with other in-vitro culture techniques could drive the sales of ornamental horticulture, especially floriculture.
Key Segmentation Insights Drawn from Floriculture Market Report
- In terms of product type, cut flowers will gain significant prominence, representing a market share of approximately 79 percent through the forecast market.
- By flower type, revenue from Rose segment is estimated to exceed US$ 24 Billion in 2023, taking a significant revenue leap from its market position in 2018.
- In terms of end-use, FMI forecasts the institutions/events segment to witness increased applicability of floriculture products.
- Sales of floriculture products through direct channels will push more revenue in the market. However, emergence of online retailers considering flourishing virtual supply networks will also pump significant revenue in floriculture market— the segment representing a colossal CAGR of 14.3 percent through 2027. Europe is expected to remain the largest revenue contributor under this segment.
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Competitive Landscape Analysis of Global Floriculture Market
In its comprehensive report on the global dynamics of floriculture market, FMI has also tracked the competition in the aforementioned market—with the international players holding a lion’s share of over 65 percent, contributing approximately US$ 24.6 Billion to the global floriculture market. High production capacity and implementation of improved technologies to produce a wide variety of floriculture species will place the international players in a dominant position. Easy availability of such products will place also place the local players in a prominent position within the supply chain—holding 25 percent of the market share. Moreover, unorganized retail outlets will also contribute to the growth of local players. Tie3-3 players including Verbeek Export B.V., Dos Gringos, LLC, and The Flamingo Group are projected to hold roughly 10 percent of the total market share. As a part of their differentiation strategy, tier-3 players are projected to enhance the supply chain network.
For a detailed analysis of the competition in floriculture market along with assessment of all the segments and exclusive insights on the key dynamics shaping the floriculture market at a global level, write to the expert analysts of Future Market Insights at [email protected]
This post was originally published on Business Analytics