Privacy Policy

Last updated: 13 April 2026

1. Controller

The controller is the consulting practice operating this website as IS Business Analytics, based in Sweden and serving B2B clients.

2. Data we process

• Name, email, and message from contact forms.
• Technical logs such as IP address and user agent.
• Correspondence related to consulting requests.

3. Purpose and legal basis

• Responding to requests and delivering services.
• Site operation and security.
• Marketing messages only with valid consent or lawful basis.

4. Retention and rights

Data is retained only as needed and in line with legal obligations. GDPR rights apply where relevant.

5. Revision log

• 2026-04-13: Clarified response SLA and data categories.
• 2026-03-28: Initial public release.